SEO For Beginners
Do you know the number of searches made per second? Around 63, 000 searches have been received per second by Google alone. Approximately, an average person makes at least 3 to 4 searches per day on the Internet. A significant number for you to tap, right? You can gain a competitive edge by positioning your brand in the top results on the search engines.
Being on top of the search results can be achieved in two methods.
Each of these benefits businesses, but the difference lies in the cost and users’ trust in the brand.
Focusing on Paid research incurs costs, and it’s a short-term success. As long as you pay, your brand will be on the first page. Even the cost of acquisition will also be higher.
On the contrary, focusing on Organic Search requires lots of work and time, but it benefits you in the long-run.
Interestingly enough, the top 3 Google’s organic results get 75.1% of all clicks. Users trust organic results more than paid results.
Therefore, organic results receive higher click rates, and leads are more likely to convert than, in comparison, with Paid Results.
As a result, if you want to create a sustainable business model, then you need to work on SEO to position your brand in the top organic listings.
What is SEO?
Search Engine Optimization involves a set of strategic activities that help you optimize and rank your website organically in the search results. And thereby drive quality and relevant traffic to your site.
SEO helps you to get your brand in front of the eyeballs of the right audience when they search for it.
How does the search work?
Internet is a giant library. People often type in their queries on the search engines to get relevant information.
Search engines are ultimately created to deliver better search experience to its users. It scans billions of web pages and comes up with top results that it considers as relevant to the query.
How SEO helps search?
SEO helps search engines to understand better about web pages. Assume If someone is searching SEO Training in Chennai on the search engine. And the search engine will shortlist high authority webpages which is relevant to SEO course in Chennai and display in the search results.
Is it difficult to learn SEO?
It is purely based on one’s interest and willingness to learn. There are a lot of SEO resources available over the internet to aid beginners to master SEO.
Before we proceed, let’s have a quick overview of SEO techniques and practices.
On-page SEO – On-page SEO is more about the process of optimizing web pages, it included both content and HTML tweaks. These optimizations make web crawlers to scan, index & display whenever a relevant query has been searched on search engines.
Off-page SEO – Off-page SEO is more about getting quality backlinks from websites that are active and relevant to your niche. Google will consider sites that have more quality backlinks as authoritative, relevant, and trustworthy. It is a boost to your organic ranking.
Black Hat ???? Vs White Hat SEO ???? – Black Hat SEO is only focused on optimizing websites for search-engine friendly, forgetting about humans at all. Though it seems to deliver excellent results in the initial stage, it will be marked as spam or banned from the system eventually.
In contrast, White Hat SEO considers its audience and focuses on delivering a great experience to them. Following White Hat SEO practices help you thrive in the competitive world.
Choose your way wisely!
Gray Hat SEO lies somewhere in the middle of both Black Hat SEO and White Hat SEO. However, it is less risky than Black Hat SEO. It is the process of incorporating legal methods to rank sites, which may or may not result in banning your site. The practice of Gray Hat SEO is still open to debate.