The title tag is an HTML element which specifies the title of any web page in a single, brief sentence, and is considered to be one of the most important on-page SEO element.For example, this is what the content marketing Institute’s (CMI) Content marketing article’s title looks like after a google search: A lot of …
With customers always on the move, businesses are looking for new and innovative opportunities to connect with them quickly. From utility to entertainment, fitness to health, and even calendars and alarm clocks, smartphones have taken over. So it comes as no surprise that smartphones are the marketing platforms of the future. And while there are …
Off page SEO – Why does it matter? Search engines take account of multiple factors when it comes to rank a web page. E-A-T (Expert, Authoritative, and Trustworthy) is one among them. Demonstrating good E-A-T within and outside your site will help you achieve higher rankings on the SERPs. Implementing off-page SEO techniques help you …
In olden days, SEO is about discovering keywords and filling websites with content that is keyword-stuffed. It didn’t provide a meaningful experience to users. Such approaches, nowadays, will cause negative impacts on your digital presence. The worst case is, Google penalizes sites that are involved in such operations. Here comes User Experience (UX). UX helps …
On Page SEO plays a vital role in improving your ranking. In this chapter, we’ve combined a host of essential on-page SEO techniques that help you optimize your site for search engines and users. On-page SEO is optimizing content (What you can see) and HTML codes, the technical stuff (What crawlers only can see), of …
Are content and SEO two different entities? Smart SEO practitioners know that both Content and SEO need to work in conjunction to deliver desired results. In this chapter, we see how to get benefitted from seo content writing synergy. A prevailing thought, exists among some marketers, is that Content and SEO are two different entities. …
Keywords play a pivotal role in determining the success of your SEO. It impacts almost every SEO task you carry out. SEO without proper keyword research is like a movie without a proper plot. It is pointless, and you don’t know what you’re serving, what your audience is looking for and no longer engage them! …
In this chapter, we discuss how search engine works, the way people utilize them, and the ever-evolving process of search engines on delivering a greater experience to users. How search engine works To be a successful SEO professional, the first step you need to take is to gain a deeper understanding of the mechanism behind …
Are you a newbie and do you want SEO For beginners guide? Fortunately, you’ve landed in the right place. This chapter focuses primarily on demystifying the fundamentals of SEO that help you accelerate your learning process. SEO For Beginners Do you know the number of searches made per second? Around 63, 000 searches have been …