Email is still the most crucial channel for any business. According to Statistica, the average number of email users is four billion, with the figure expected to rise to 4.6 billion by 2025.
It has not lost its relevance. It’s only going to grow in importance as time goes by. The key to success is creating engaging and relevant content that helps users solve real problems.
We have put together a list of 10 proven good practices for email marketing in 2022 that will help you find success with your emails today and in the future!
Email Marketing Best Practices
1. Personalize Your Email
Personalizing the email is essential to cut down on the amount of spam. It’s hard to believe, but only about half of the emails you send are read. This is because people tend to get so many emails each day, and they just don’t have the time to read through everything.
To get your emails opened and viewed, you need to personalize them. Don’t just write “Hey” in the subject line and expect it to be opened.
Personalize the subject line according to the subscriber’s name, city, or occupation. You can even choose the email marketing software that offers dynamic content functionality to add attributes for mass emails.
2. Create Segmentations
Segmentation is a way to divide users into groups of people who share similar attributes, thus allowing you to narrow down your marketing targets and present them with products that will most likely appeal to their needs.
Segments can be based on their buying stage (awareness, consideration, and purchase), their demographics (age, gender, occupation, etc.), and even their psychographics (personality traits).
It’s crucial for businesses to segment users to create more personalized offers and stand out from the crowd. By segmenting your audience, you can tailor your content to them, creating more value for them and ultimately getting more returns on your efforts.
3. Design Attractive Emails
The primary purpose is to persuade people to read it and act on the content. Attractive email design can be a great way to convey your message, build your brand and incentivize users to take action.
Here are some tips for designing your emails:
- Keep your email copy as short as possible.
- Your email should include important information at the beginning so that recipients can easily find the information that is relevant to them.
- Note that your design may look different on the phone than on its desktop, so test wisely.
- Using a suitable email template will make your message more appealing to the recipient.
- Readers can quickly identify your colors, so match them in email.
4. Improve Your Email Scheduling
Email scheduling is a growing trend amongst marketers. Several email marketing tools allow you to schedule sending your emails at specific times and dates.
Scheduled emails are most commonly used when you want to keep your brand active in the minds of your subscribers or when you have a lot of content to share during specific periods.
Scheduling allows you to automate your communication to focus on other essential tasks, and it also helps you stay on top of your content distribution.
There are many ways to optimize your sending schedule and make the most out of it. However, the first thing you need to do is compare your email sending with the other marketers in your niche. This will help you understand the best time to send an email to your customers.
5. Keep An Eye On Email Deliverability
Email deliverability is a crucial part of any email marketing strategy. If your email gets caught in a spam filter, you will have wasted your time and money. Keep an eye on email deliverability with these tips for perfecting your email marketing campaigns.
Keep your emails short. Your customers’ inboxes are already filled with advertisements, newsletters, and other offers from brands they follow. Make sure you don’t add to that because it may make them think twice about opening future emails from you.
Make sure your subject line is clear and concise. A long subject line is an instant delete button for customers.
Check your email legibility. If you’re email marketing software like BayEngage, you don’t need to worry about that. BayEngage has a dedicated team to ensure the email deliverability rate, whereas tools like Mailchimp do not. In which you may have to look for Mailchimp alternatives.
6. Clean Your Email List Regularly
Email lists are indispensable for marketers – they provide a reliable source of leads, build brand recognition, and help create an image. If a company’s email list is not well-maintained, it can drop sales, cause reputation damage, and lose credibility.
When an Ecommerce company has millions of customers, it is easy to get carried away with the business and forget to keep the company’s email list clean. However, It is essential to do this regularly. A dirty email list will bring down the sales and hurt the brand image.
7. Measure Campaign Performance
The main thing to keep in mind is that you need to track your marketing campaigns. This will help you to know what is working and what is not. If a campaign doesn’t achieve the results you want, change it!
The best way to do that is by testing new variables each time. Try different headlines, different landing pages, and other variables until you get the results you are looking for.
Ensure that your tracking software accurately tracks conversions, including which traffic source, landing page, and keyword sent the traffic. By reviewing all of this data, you will learn what can improve your current campaigns and improve your future campaigns.
8. Ask For Feedback From Customers
Asking customers what they want is the easiest way to understand their needs. Customer feedback is free! You don’t have to pay them, and you don’t have to wait for months to get their feedback.
There are a few ways to get customer feedback without spending money. But first, we need to understand why businesses want feedback in the first place.
With customer feedback, you can find out what your customers value about your business. You can find out how people who buy your product compare those who don’t. You can find out what the majority of people think about your product.
However, companies need to take a deeper dive into the customers and develop a personal understanding of what drives them.
9. Offer Incentives
Earning the loyalty of your customers is essential. Using freebies is a great way to do this.
Incentives are a great way to show your customers how much you appreciate their business and gain their trust. Moreover, offering promotional discounts or offers can entice customers to purchase.
10. Test Your Email
Testing your emails ensures that you send emails with the right content to the right people at the right time. If you are not testing your emails, your email marketing efforts may be a complete waste of time.
Use testing to learn what works and what doesn’t. Make your email campaigns better by examining which subject lines and calls-to-action get the most click-throughs.
To Wrap Up Things!
Email marketing will be an incredibly effective way to generate leads in the coming years. With these ten proven good practices, you’ll be able to craft more personalized and relevant emails that drive customers back to your website. We encourage you to share this article with your friends interested in learning about email marketing best practices for 2022!