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Why SEO is important in 2021?

Vibin Baburajan

SEO is a compounding growth initiative which delivers exponential returns with time. So it is essential to invest time, money, and resources on an ongoing basis(2020 & beyond too).

— Vibin Baburajan
Lead Digital Marketing, Freshworks

Ezhil Raja

Content continues to rule marketing and to make sure that the content reach masses, SEO is the only viable medium. Though social can help content go viral, it can do that only for a few days while SEO traffic would be long-lasting.

— Ezhil Raja
Digital Consultant, TCS.

 Venkatesa Madhan V

SEO is a relationship driver between your brand and brand assets! To remember your brand your BUSINESS has to be visible in all types of search results.(web,images,news, video) It’s critical for your brand presence! I apply SEO with a UX mindset, so I always preach it as “Search Xperience Optimization” to my team!

— Venkatesa Madhan V
Digital Marketing Head – Ex-ThoughtWorks

Srivatsan Padmanabhan

In these uncertain times, organic growth is the way forward for most companies. Investing in SEO will help companies reap benefits in the longer run and build a sustainable path to acquire new customers. However SEO is not easy – it requires patience and a lot of persistence. With the right techniques deployed consistently, you are guaranteed of out-sized returns.

— Srivatsan Padmanabhan
CoFounder – GoFloaters


SEO is a marathon and do not result like a sprint. It takes time, but the result will be worth it. The best part about SEO is you get to list your content to the audience who are looking for your service, and you get more leads/customers. ROI will be low initially, but over time, SEO will provide a better ROI than any other marketing technique.

— Hari Kumaran
CTO – OneDot Media

Mahadev Kaushik

What pincode was to postal services , SEO is to the web. In 2020 this becomes all the more important. Thanks to a global pandemic there is a huge shift in consumer behaviour towards online. Newer communities are fast emerging and the ground rules for online interactions are being created. If not now, then when?

— Mahadev Kaushik
Creative Director | Ex – Ogilvy & Mather

Sharan Suresh

In my close to 5 years in SaaS, I have seen SEO transition from being keyword-first to human-first. And it’s natural. As content discovery is no longer the monopoly of search engines, the need to create relevance and not just ‘push the keyword’, is not lost on search engine algorithms either. It’s far more intuitive and nuanced today, and will only become more so in the future.

— Sharan Suresh
Head Of Marketing – Chargebee

Shiyam Sunder

SEO is not just for digital businesses. Every company today needs to figure out how to market online. Doing SEO is like creating Asset for your company. But we’ll need to adapt to the shifting landscape.

— Shiyam Sunder
Paid Search Specialist – Freshworks

Krithika Ramani

SEO is one of the fundamental efforts to generate sustainable & long-term traffic to your website. With budget limitations and an increasing number of users who opt for organic search results over ad results, it’s now imperative to pursue high-quality content and regular optimisations that favor the search environment.

— Krithika Ramani
Digital Marketer & Consultant – Wisoft Solutions

Rashmica Rajendhran

In this digital era, SEO is transforming, it is no longer a good to have, it is a must-have for all kinds of businesses. To build a strong presence and long-term user engagement it is vital for brands to invest their time and efforts in SEO.

— Rashmica Rajendhran
Lead – Digital Marketing – Mad Street Den

I think SEO is important for any business that has its presence online. We started leveraging SEO from the start, as you know, it takes at least an year to see its results. Now we are seeing a steep growth 📈 in our website traffic every month. This is the power of SEO.

Product Marketer – Hippo Video

Soundhariya Viswanathan​

SEO matters especially now during this downtime. Businesses are looking at controlling all spends💰. For all those startups who have made the best effort on optimising will now enjoy the benefits 🍿.

— Soundhariya Viswanathan
Head Of Brand – GoFloaters